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How to Write a Kick-Ass About Page and FAQ on Your Website

Well-written About and FAQ pages can drastically impact your business’ credibility. In this article, we’re going to uncover the elements that’ll make your pages stand out and resonate well with your audience.

Why your About page matters

Most pages on your website will have an emphasis on the kinds of products you sell, and how you can meet your customer’s needs. Your About page is a little different. It’s perhaps the only page on your website that’s dedicated to telling your brand story. 

A well-written About page not only gives you an added personal touch, it also helps in creating impressions that lasts..

Take this  opportunity to connect with your customers. They don’t just buy products. They buy from brands with shared values.. So showcase that on your About page to win hearts. 

Build trust with FAQs

FAQs are vital for every online business. Not only does it solve your customers’ burning questions, but it also frees up time for you to focus on other aspects of your business.

Great FAQs help to build trust with your customers. In fact, statistics show that 54% of consumers think a lack of contact information reduces a brand’s credibility

Effective FAQs help to address your customers’ concerns from the get-go, and reduce drop-off from those who are unsure about your products or services.

Effective About page checklist 

1. Share your brand story

Every brand has an origin story. It’s the story of how your business was brought into being. 

For many home businesses, it was the pandemic – the period of lockdown and uncertainty.. For others, it could be a lifelong dream; a hobby-turned-business. 

There may be hundreds of home-bakers in the market, but each one has a unique story to tell. Make use of your business’ genesis story to forge a special connection with your customers. It’s what makes your brand human. 

2.  Share your unique selling point

How are your cakes different from the rest? Do you specialize in a particular type of pastry? Or perhaps your bakes are perfect for selected occasions?

This section may be a little tricky especially if you’re just starting out. You may be unsure of your business's unique selling point. 

A great way to overcome this hurdle is to zoom in on the most popular product you have on hand. Share about why this particular product is so well-loved among your customers, and what you love about this product.

Remember – you don’t need to have a groundbreaking unique proposition before you can start talking about how your business stands out from the competition. 

See also: 6 Profitable Ecommerce Niche for Your Small Business 2022

3.  It’s all about values

It’s always great to end your About page by talking about your company values. Talk about what gives you the drive to keep pushing on, and how that translates into the quality of your products.

Showcase what your brand stands for to build an even stronger connection with your customers.

4. Include a team or founder’s photo

What’s an About page without behind-the-scenes snapshots of you and/or your team working to make great things happen? 

Humanize your brand by reminding customers that you’re more than just a business. You’re a group of passionate people who truly believe in what you do. 

Effective FAQs checklist

1. Be real with the questions

Do you often get asked about the delivery time? Or perhaps you often get asked about certain ingredients you use in your products?

Compile a list of real questions to analyze patterns. Referring to real questions from customers is the first step in creating a helpful FAQ page.

2. Sort your questions into relevant categories

FAQs are designed to help customers find quick answers to their questions. That’s why it’s important to sort your questions into relevant categories. 

Make sure that all questions related to payment are grouped together, while questions related to products are grouped in another segment. 

Mixing different questions together makes it difficult for customers to find relevant information for their queries.

Clarity is key in your FAQs. You want to make your customers feel understood, not frustrated.

3. Keep your answers short and concise

Keep it simple. If possible, keep your answers to about 3 to 4 sentences. If you need to describe the process of your craft, consider using bullet points. 

FAQs should be dedicated to questions that have quick solutions or answers. Don’t overwhelm your customers with lengthy explanations.

4. Include a point of contact on your FAQ page

There’s always a chance you miss out on clarifying certain questions. To assure your customers that you care about their concerns, include your business email or point of contact and encourage them to reach out to you.

Your FAQ page isn’t designed to answer all the issues your customers are facing. It’s designed to build trust and credibility for your business.

Start writing effective About and FAQ pages now

Now that you’re armed with what it takes to write About and FAQ pages, it’s time to maximize Cococart’s features and start building your brand online. 

Get started with our latest About and FAQ page feature release to enhance your brand and connect with customers! 

Your Success is Our Success

Cococart is proud to be a company that puts local businesses first. After all, you’re the reason we’re here. We're on a mission to transform independent businesses to accept online orders. If you are ready to  sign up for a free trial simply register your store here, it only takes a couple of minutes.

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