Here’s the thing about converting customers online.
Seeing an ad one time isn’t enough. Customers need to interact with your brand an average of seven times before they convert.
That’s why retargeting your customers is crucial.
There are tons of ad tools around but here’s one tool that really moves the needle: the Meta Pixel.
In this article, we’ll be diving into what the Meta Pixel is all about and how it can radically transform your business. Read on to find out how.
What is Meta Pixel?
The Meta Pixel was formally known as the Facebook retargeting pixel. It’s an analytical tool that allows you to track your website visitors’ activities.
With Meta Pixel, you can see how users interact with content on your website and use these insights to remarket your products to them in the future.
Each time a visitor checks out your website, the information is sent to Facebook. To protect users’ privacy,all data is encrypted so only Facebook can see which users are visiting your website.
Benefits of Meta Pixel
The Meta Pixel isn’t the only ad tool out there. But what sets it apart is its features, which effectively boost ROI for businesses.
Here are some of the key benefits of using the Meta Pixel:
Build Custom Audiences
With Meta Pixel, you don’t have to build your audience on your own. The tool does it for you.
Data of those who have engaged with your page are used by Meta Pixel for your ad campaigns. Instead of building a general audience based on demographic and interests, Meta Pixel’s data is more relevant for your business.
Build Lookalike Audiences
At this point, you might be wondering—what if you want to reach customers beyond those who visit your website?
Here’s where Lookalike Audiences come into play. By installing the Meta Pixel, you can use custom audiences as a reference point for creating new customers for your ad campaigns.
Business owners no longer need to make smart guesses about who their ads should target. Instead, you can reach ideal prospects that are similar to their Custom Audience.
Track and improve conversions
Here’s one of the key reasons why you should use Meta Pixel—tracking your conversions.
Installing the Meta Pixel on your landing page will which customers convert, which pages they’re browsing, and which items they’ve looked at.
With this data, you’ll know how much ROI your campaigns are delivering. And that can give you insights into how you can improve your ads in the future.
Summing up Meta Pixel’s capabilities
Meta Pixel helps to boost the effectiveness of ad campaigns by serving ads to custom audiences. With relevant data, you’ll no longer have to rely on making smart guesses to find your ideal prospects!
Creating your Pixel
The Meta Pixel is a powerful marketing tool that comes in the form of a snippet of code and installing it takes only a few minutes.
Here’s how you can set it up:
How to install Meta Pixel
- Log into your Facebook account
- Go to Events Manager.
- Click on the + button on the left-hand side
- Connect data sources and select Web.
- Select Meta pixel and click Connect.
- Add your pixel name.
- Enter your website URL to check for easy setup options.
- Click Continue.
Add Meta Pixel to your Cococart website
Want to increase your revenue with your Cococart website? Here’s how you can incorporate Meta Pixel into your workflow:
Step 1: Head over to Settings.
Step 2: Toggle the Facebook Pixel ID option under Advanced.
Step 3: Input your Facebook Pixel ID into the given field.
Step 4: Click Save at the bottom of your screen.
Visit our support page for more information
Need help setting it up?
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