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How to Grow Your Instagram Business Page in 2023

Running an Instagram Business Page but find it difficult to attract followers and generate engagement? You're not alone in this. As Instagram evolves over time, so does the algorithm to gain visibility or expanding your presence on the platform further.

Today, Instagram has become a vital social media platform for businesses to connect with their target audience, establish your brand recognition, and to boost more sales.

Nevertheless, with over 1 billion active users, standing out and expanding your business page can be quite a challenge—especially if you have zero experience running a business page before.

In this blog post, we will delve into the most effective strategies to grow your Instagram business page in 2023, enabling you to reach untapped audiences and accomplish your business objectives.

1. Convert your Page into a Business Account

One of the first steps to take when growing your Instagram business page in 2023 is switching to a personal account to a Professional or a Business profile.

A Business profile will give you access to features such as post insights, demographics, and ads that could help you to better understand your audience and reach more users.

Aside from those, with a Business profile, you’ll also be able to add more contact information and links to your profile, making it easier for potential customers to reach out and get in touch with your business.

To do this simply go to your Instagram profile, then tap the hamburger menu located at the top right corner of the Instagram app. Tap Settings and then tap Account to get started. There you will find the option to switch your personal account into a business account.

Include your business info into your bio

Your Instagram bio in your profile is one of the first things that users will most likely see when they visit your business page, so it’s important to make sure you include all the necessary information about your business into your bio.

Include the type of products or services you offer, a call-to-action such as a phone number, an email, website link, or any other relevant information that will help you connect with potential customers.

To view your account insights:

  • First go to your business profile.
  • Click on the burger menu
  • in the top-right corner and then tap Insights.
  • Tap the metrics under the Overview section or specific content you've shared for a more detailed breakdown.

Turn on Instagram Shopping

Enabling Instagram Shopping is a highly effective way to grow your Instagram Business Page in 2023.

With this feature, you can attach product tags to your posts and stories, allowing users to easily navigate to your products or services and make purchases.

Instagram Shop presents a seamless experience for users to explore and find products on the Instagram platform.

It offers various features, that includes the ability to search for products by categories, or by finding featured collections like "Editors' Picks."

When a user clicks on a suggested product, they are presented with additional images showcasing the product, pricing details, other offerings from the same retailer, and instructions on how to make a purchase.


You might like: Not Eligible for IG Shopping? Here's What You Can Do

2. Research your audience

Conducting research on your target audience can greatly contribute to ensuring that your content resonates with the right individuals and reaches new users who are more inclined to engage with your business.

One way is to make use of the insights section in your Instagram app. This is where you can analyze the performances of your posts, identify the demographics who most likely to interact with them, and determine the optimal times of engagement.

By doing so, you can gain valuable insights about your audience, enabling you to refine your targeting strategies and effectively cater to their preferences.

To view your account insights:

  • First go to your business profile.
  • Click on the burger menu in the top-right corner and then tap Insights.
  • Tap the metrics under the Overview section or specific content you've shared for a more detailed breakdown.

Alternatively, if you haven't got much insights to give you a better understanding, you can consider doing a competitor analysis.

Study your competitors' social media channels and websites to identify their target audience. Look at the engagement levels, comments, and the type of content that resonates with their followers.

This can provide you with insights into your own target audience as well. One way to do this is to head to Facebook Ads Library page; this is where you can look at the ads that your competitors are already running.


Another way is to look into industry research. You can stay updated with industry reports, studies, and market research relevant to your niche.

These resources often provide data on consumer behavior, trends, and preferences. By keeping yourself informed, you can make informed decisions about your audience targeting and content strategy.

3. Create your content mix

In order to grow your Instagram Business Page effectively in 2023, it is crucial to determine the optimal mix of content that you'll be posting to the social media platform.

The key to achieving success on this Instagram for your business lies in sharing captivating and creative content that deeply resonates with your intended audience.

One strategy is to provide informative materials, such as comprehensive how-to guides and tutorials in the form of either static posts or Instagram Carousels.

Furthermore, sharing behind-the-scenes videos and images that highlight your team or workplace can be engaging. Incorporating enjoyable and relatable content is essential to showcase your brand's unique personality.

To maintain the interest of your followers, it is equally important to diversify the range of content you share.

You might like: 5 Instagram Content Ideas for Your Small Business

Build content pillars that resonate with your audience

A crucial aspect of expanding your Instagram business page in 2023 is to establish content pillars or themes that are in alignment with your audience.

Content pillars refer to the specific topics or themes that you consistently focus on in your posts, stories, and other content pieces. 

This approach helps you create a coherent storyline that deeply connects with your target audience and fosters trust. These then go into your content calendar.

When establishing content pillars, it is essential to consider subjects that are highly relevant to your niche and cater to the interests of your followers.

Once you've identified topics that could work well for your brand, you should also look into the best format to get your message across and grow your follower count.

Here are the formats on Instagram you should consider when creating your content mix:

  • Instagram Reels. These are a fantastic way to grow your Instagram Business Profile as Instagram is always pushing Reels to their users. 
  • Instagram Stories. These are a great way to engage with your existing followers, as most viewers of Instagram Stories are people already familiar with your brand and business. Use this format to nurture your relationship with your followers and get them to love and promote your page to their own network. Be sure to keep your Stories organized with Story Highlights!
  • User-Generated Content. As an online business, having user-generated content can make or break your Instagram Business Profile. When potential followers see that your audience is creating content about your brand, that can help them to trust you more. Solicit user-generated content by asking your super-fans to publish them, or incentivize these types of submissions with a user-generated content campaign.
  • Static Posts. These are the most common type of Instagram posts, as they're a single image or graphic that you can publish on your page. These do well to give information in a quick way.

Efficiently plan and organize your content in advance

Scheduling your content in advance is an effective way to keep a consistent presence on Instagram and build an engaged following.

You can use a social media management tool, such as Hootsuite or Buffer, to plan and post content at optimal times when your followers are most active.

Additionally, you can use insights from the platform to determine the best times for engagement. Scheduling your posts in advance will help you ensure that you’re consistently providing fresh content to your audience.

You can also use Meta business suite to upload and schedule your post directly into Facebook or Instagram.

Pro-tip: don't forget to use their hashtag planners so you can use relevant hashtags in your posts.

5. How to increase your Instagram following

Increasing your Instagram audience might appear challenging at first, but there are numerous methods to increase your followers and boost engagement over time.

By implementing a handful of straightforward strategies and maintaining your brand and posting consistency, you can broaden your influence and foster the growth of your own community.

Let's explore a few tactics that can help you in this goal:

Work with brand ambassadors or influencers

Partnering with brand ambassadors or influencers remains an effective method to amplify your Instagram followers in 2023.

These influential individuals possess the ability to connect with vast audiences, and collaborating with them can expand your reach, attract fresh followers, and enhance engagement on your posts.

When searching for suitable influencers, it is crucial to identify those whose audience aligns with your target demographic.

Furthermore, ensuring that the influencer's values resonate with your brand is imperative prior to engaging their services.

Finding influencers for your brand is challenging but with platforms like Grin , you can easily find and reach out to influencers who will be interested in promoting your products or services.


Getting feature on popular accounts

Getting featured can be a great way to grow your Instagram followers in 2023. Featured accounts are accounts that share content from not only their own account, but also from other users.

When you get featured, your content is exposed to the feature account’s large audience, which can help increase your reach and visibility.

To find feature accounts relevant to your niche or industry, take a look at the tags and accounts that other influencers in your space are using.


Use relevant hashtags

In 2023, harnessing the power of appropriate hashtags is a vital aspect of expanding your Instagram followers.

Hashtags serve as effective tools for making your content discoverable to users who share similar interests, enabling you to reach a broader audience.

To optimize your hashtag usage, it is crucial to select tags that are relevant to your specific niche while also having low competition.

Moreover, having a variety of hashtags helps you prevent over-reliance on any single tag.


Pay for sponsored posts

In 2023, spending money on sponsored posts and product reviews is still an effective approach to increase your Instagram followers.

Sponsored posts present an excellent opportunity to showcase your brand to potential customers, spotlighting the noteworthy features and benefits of your products or services.

Furthermore, with sponsored product reviews it can also contribute to building trust with prospective customers, as they provide genuine feedback on your product or service.

Collaborating with influencers and bloggers to create sponsored posts and reviews can significantly expand your reach and visibility on Instagram.


To create an ad from your Instagram:

  • Go to your profile.
  • Choose a post you'd like to boost and tap boost post.
  • Fill in the details of your ad by setting things such as Goal (what results you'd like from this ad), Audience (who you want to reach), Budget (how much you want to spend daily) and Duration (how long you want your ad to run).
  • To complete your ad, tap Boost post under Review.

Curate your Stories into highlighted categories

Organizing your Instagram Stories into Story Highlights can be a great way to draw attention to content that you want to keep visible on your profile.

Highlighted Stories allow you to organize and save your best content in one easy-to-find place, making it easier for followers to find the content they’re interested in.

Additionally, highlighting Stories can help increase engagement by prompting users to take action such as clicking a link or watching a video.

Run a giveaway

In 2023, organizing a giveaway stands as an effective means to expand your Instagram followers.

Giveaways offer an excellent opportunity to engage with new audiences, boost interaction on your posts, and enhance brand recognition.

When hosting a giveaway, it's important to establish clear entry requirements and outline the prize on offer. Additionally, clearly communicate the duration of the giveaway and when the winner will be announced.

Ready to grow your Instagram Business Page?

Growing your Instagram follower count in 2023 can seem daunting, but with a few simple tactics and consistent effort, you can increase your reach and engagement with ease.

Working with influencers, getting featured on feature accounts, using the right hashtags, paying for sponsored posts and product reviews, organizing your Instagram Stories into Story Highlights, and running giveaways are all great ways to grow your Instagram Business Page.

And when you're ready, launch your business with a beautiful, simple-to-use e-commerce platform like Cococart, designed to help any business take orders online, launch marketing campaigns, and increase customer loyalty without steep learning curves.

Read next:

8 Killer Instagram Selling Mistakes Your Business Might Be Making

How to Grow Your Home Business on Instagram

The Best Hashtags to Get Your Business Discovered on Instagram

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