The Future of Advertising: How Automation is Disrupting Ad Agencies

The Future of Advertising: How Automation is Disrupting Ad Agencies

Traditional advertising agencies have long been the go-to solution for businesses looking to promote their products or services, but the reality is that working with an ad agency can be both time-consuming and expensive. The process of creating an advertising campaign involves multiple rounds of iteration before the final campaign is launched.

Some of our Cococart business owners have feedbacked to us that the money can add up when working with an ad agency. Though most agencies charge based on a retainer fee per month basis, there are hidden costs especially with additional ad hoc requests such as media buying, creative development and campaign execution. For a small business owner, it may be a huge expense. Additionally, with only 24 hours a day, managing Facebook ads can be quite challenging due to the platform's complex targeting options, frequent algorithm changes, and the need for constant monitoring and optimization. 

On the other hand, a Deloitte study recently found that over 50% of organizations are planning on incorporating the use of AI and automation technologies in 2023.  Automated platforms can streamline campaign development, enabling businesses to create and launch campaigns optimized for performance quickly. This saves time and money and allows businesses to effectively reach their target audiences, driving higher engagement and conversions. 

This is where Coco+ comes in - an ads automation tool that is designed to help small businesses owners streamline their Facebook ad management processes and optimize their campaigns for maximum ROI from their ad spend.

Coco+: The All-in-One Ad Tool for Business Owners

Coco+ is an Ad-automation service that helps business owners automate creating, optimizing, and reporting their ads across Meta platforms. The service draws on historical data from hundreds of past campaigns to develop best practices that you can use to ensure the success of your own campaign. Our campaign process will help you analyze user data, identify trends and patterns, and optimize ad campaigns in real-time to maximize your ad budget and meet your business expectations.

Automated ad creation
Coco+ uses Artificial Intelligence to generate ads across various ad formats, such as images, videos, and carousel ads. The platform creates ads tailored to specific audiences, based on factors such as campaign objectives, interests, and demographics. With Coco+, you can generate dozens of ads with different variations of copies, images, videos, formats, and more. This can save time and resources for business owners, as they no longer have to create each ad manually. The platform can create ads at a much faster pace than what a traditional ad agency could do, and it can tailor the ads to specific audiences and business goals using data-driven insights. This saves businesses time and money that would otherwise be spent creating ads manually.

(Sample of Past Ads)

Experience-driven Ads Optimization

Coco+ utilizes a powerful combination of historical campaign data and the seasoned expertise of experienced performance marketers to optimize ad campaigns. Through continuous analysis of performance data and real-time adjustments, this process effectively improves ad performance, reduces costs, and maximizes ROI, allowing businesses to achieve their advertising goals efficiently and effectively. This means that your ad campaigns can be continually optimized and improved, without the need for manual intervention. Using an automated tool like Coco+, there is now no need for lengthy back-and-forth discussions like they do with a traditional ad agency.


AI-generated Copies

Coco+ is a tool that uses machine learning algorithms to generate high-quality copies for ads and product descriptions. This is achieved by leveraging large databases of pre-existing text examples. By analyzing these examples, Coco+ can identify patterns and structures that are most effective in converting users. The more examples the algorithm can access, the more accurately it can identify the key features that make a copy successful in the future. This is particularly useful for business owners that need to create a set of copies quickly and efficiently. By automating the copywriting process, Coco+ can help business owners save time, money and achieve their marketing goals along the way.

(Sample of Ad Copies)

Dedicated performance marketer support

The dedicated support provided by Coco+ is a valuable resource for small business owners. Having a team of performance marketers available readily means that business owners using the platform have access to expert advice and assistance whenever they need it. Whether they have questions about how to use the platform, need help troubleshooting an issue, or want guidance on how to optimize their ad campaigns for maximum performance, the Coco+ support team is there to help. This level of support can be particularly valuable for businesses that are new to advertising or that may not have dedicated marketing resources in-house.

In summary, automation is revolutionizing the ad landscape. Small business owners can take advantage of this shift by using tools such as Coco+, which allows them to run campaigns more cost-effectively. By leveraging algorithms, business owners can optimize their ad performance in real time rather than manually adjusting targeting and optimization. Additionally, creating ads is now less time-consuming thanks to automation tools that generate ads automatically. This means that small business owners with limited resources and marketing expertise can still reach their customers more efficiently and grow their businesses.


Get started with the new Coco+
Interested in taking your ads to the next level? Find out how coco+ can help your business today.