About Our Audience
Our audience and users are local businesses who want to digitize their businesses with online tools like e-commerce platforms, online booking tools, and more. When pitching topic ideas, please make sure to have a clear idea of what these people might be searching for and interested in.
Some topics we broadly cover and accept:
1. Business growth tips for omni-channel businesses
2. Software tool comparisons or listicles
3. Suppliers and equipment listicles (country-specific)
4. Marketing and branding
5. New social media (Instagram, TikTok, etc)
5. Organic marketing
6. Marketing for ecommerce
7. Marketing for retail
8. Early-stage resources and guides
9. Finances, taxes
10. Hiring for retail/restaurants/cafés
11. Licenses, legal guides for local businesses (country-specific)
Voice and Tone
1. Authoritative, but conversational and friendly. Our brand voice and persona across all platforms is like a wise best friend for local businesses. We know what we’re talking about, and we explain things casually.
2. Keep our tips and how-tos actionable. How can readers implement what they read from us?
Titles
1. Use CapitalizeMyTitle.com for blog titles.
2. Titles should be 3 lines maximum when seen on the Resources page.
3. Aim for a score of 80 and up with CoSchedule Headline Optimizer.
4. Include your main keyword phrase in your title.
Meta Description
1. Keep article excerpt or description up to 4 lines when seen on the Resources page.
2. Best to keep meta description length up to 155 characters (about 25-27 words).
3. Keywords and main angle of the article should be mentioned within the first line you see in SERP/GoogleInsert other keywords separate from your main keyword phrase.
Slug
1. Include targeted keywords in your URL slug, e.g. best-shopify-alternative-free.
Paragraph Formatting
1. Do not add additional spaces between paragraphs.
2. For highlighting important text using bold: limit to phrases, not full sentences.
3. Ensure paragraphs are up to 3 lines maximum.
Headings
1. Use H2 headings to talk about major points in the article.
2. Break down other subheadings using chronological order: H2, H3, H4, etc.
3. Write headings in sentence case. Not In Title Case.
4. Subheadings should emulate what users are searching for on Google—it has to be actionable or informative.
Images
1. Featured images should be 1024 x 682 px.
2. In-article images should be either 4:3, 16:9, 21:9 aspect ratios.
3. Do not use square images or vertical images, unless they are embedded elements from Instagram or TikTok.
4. When using examples from Instagram or TikTok, either take a desktop screenshot (landscape) or embed the post.
SEO Optimization
1. Include your main keyword phrase in at least 1 H2 heading.
2. Use your main keyword phrase at least 3 times in your article natively and organically across the post for a standard 1000-word article.
3. Increase the number of times you mention your keyword phrase if your blog post is longer.Do not keyword stuff in paragraphs. #GoogleKnows (e.g. “We are a Shopify alternative. If you’re looking for alternatives to Shopify, read this blog to see the best Shopify alternatives.”)
4. Add at least 2 external links to sources/data.
5. Add at least 5-10 internal links (depending on article length) to Cococart’s other blog posts and sign up page.
6. At the end of each article, include a clear, persuasive yet friendly call to action (CTA) to sign up with Cococart.
Miscellaneous Styling
1. We use the em dash (Opt + Shift + Dash Key on Mac; Alt + 0151 on Windows), with no spaces between the dash, e.g. “People love Cococart—no surprise there.”
2. When mentioning numbers in the body of your blog post, spell out numbers zero to nine, but numbers 10 and up may be in numeric form. Exceptions to this rule are percentages (5%) or when you’re using numbers in titles, excerpts, metadata, and the like.
Ready to submit?
